Hello, I am Bryan Fields
Marketing Communications Writer/Branding Specialist
Senior marketing communications professional specializing in all forms of copywriting as well as project management and brand development. Creative and analytical thinker able to fuse imagination and strategy to drive measurable results. Organized planner with skills forged in fast-paced environments that demand attention to detail, disciplined time management and juggling multiple tasks. Thoughtful consultant and persuasive presenter of creative work to clients.
Address523 W. North Shore Dr., South Bend, IN 46617
Senior Marketing Communications Specialist – Saint Joseph Health System2014 - present
Copywriting and project management of marketing materials for health system. Strategic marketing planning in collaboration with staff, management and physicians. Oversaw rebranding collateral for four new regional partners during major rebranding campaign. Helped launch and manage new bimonthly publication targeting seniors.
Copywriter – Perry Ballard, Inc. / FATHOM Works, Inc.1999 - 2014
Award-winning copywriting and concepting for integrated campaigns. Print, Web, broadcast, PR, email design/distribution and social media. Doubled a manufacturer’s market share through strategic brand-building communications. Created campaign communications that helped a college exceed its multimillion-dollar fundraising goal. Spearheaded agency initiatives including launching e-marketing services and a new quality control system.
Senior Copywriter – Pathfinders Advertising & Marketing Group1999
Award-winning copywriting and concepting for national brands in banking, pharmaceuticals and RVs. Entrusted with company-wide copywriting duties based on performance.
Assistant Copywriter – Pathfinders Advertising & Marketing Group1997 - 1999
Copywriting and concepting for regional brands in retail, tourism, health care, finance and manufacturing. Expanded skills to include Web tracking and coding for populating, maintaining and editing websites.
English Teacher – NOVA Intercultural Institute, Nagoya, Japan1996
ESL instruction for students of all ages. Helped students communicate more effectively for business interactions and personal enrichment.
Public Relations Coordinator – Lakeland Regional Health System1991 - 1996
Copywriting, design and production of corporate newsletters and marketing materials. PR writing and media contact. Strategic marketing planning in collaboration with management and physicians. Mentoring marketing interns including delegating responsibilities and assigning newsletter projects. Supervised consolidation of internal communications vehicles through two hospital mergers. Cultivated a readership of more than 90 percent for weekly employee newsletter with a circulation of 3,000+.
Brand development 90%
B2B marketing 90%
Public relations & internal communications 80%
SEO writing 75%
Project management 70%
Social media 50%
Michigan State University1990
B.A., Journalism (cum laude)